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Made in Australia
3 g creatine
Gluten free
18 month shelf life
FOR RETAILERS AND WHOLESALERS
Creatine left the gym. Your shelf is next.
Six creatine protein bars, made in Australia for adults 35 to 65. Every bar starts with 3 g creatine and over 10 g protein, then adds one functional active that gives it a job. Launching early 2027.
THE OPPORTUNITY
The demand moved. The format followed.
Creatine used to live in tubs at the back of the sports aisle. Now people who never set foot in a gym are buying it. Busy women in their 40s and 50s. Walkers, golfers, swimmers. Creatine bars made it easy. CREA-IQ takes it further, with a functional active in every bar.
The range. One base, one job per bar.
MUSCLE + MOVEMENT SUPPORT
IQ Foundations
Double Dark Chocolate Fudge
3 g creatine · 7.6 g collagen peptides · 16 g protein · Low sugar
THE PLUS: COLLAGEN PEPTIDES
Every day you ask a lot of your body. This bar gives something back. Collagen peptides are a protein, here alongside 16 g of total protein.
Magnesium contributes to normal muscle function. Zinc contributes to normal protein synthesis. High in protein. Protein contributes to the growth and maintenance of muscle mass. Formulated Supplementary Sports Food. This product is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise programme.
ENERGY + FATIGUE SUPPORT
IQ Energy
Chocolate Peanut Butter Crunch
3 g creatine · 200 mg magnesium · 110 mg L-theanine
THE PLUS: MAGNESIUM + L-THEANINE
Energy that lasts the day. The most magnesium in the range, plus L-theanine, an amino acid found in tea leaves.
Magnesium contributes to normal energy metabolism and to the reduction of tiredness and fatigue. No health claim is made for L-theanine. High in protein. Protein contributes to the growth and maintenance of muscle mass. Formulated Supplementary Sports Food. This product is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise programme.
ENERGY PATHWAYS + BALANCE SUPPORT
IQ Balance
White Chocolate Berry Cheesecake
3 g creatine · 3 g maca root · 12 g protein
THE PLUS: MACA ROOT
For the days that pull in every direction. Maca is a root vegetable from the Andes, used for generations, now in your bag.
Magnesium contributes to normal energy metabolism. Zinc contributes to normal protein synthesis. High in protein. Protein contributes to the growth and maintenance of muscle mass. Formulated Supplementary Sports Food. This product is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise programme.
MULTIVITAMIN + DAILY ENERGY SUPPORT
IQ Daily
Chocolate Orange Jaffa
3 g creatine · 9 vitamins and minerals · 13 g protein
THE PLUS: 9 VITAMINS AND MINERALS
Your daily nine, plus creatine. Magnesium, zinc, vitamins C, B6, B12, D, A, folate and iodine, each at a good source level.
Vitamin D contributes to normal bone structure. Vitamins B6, B12 and C contribute to the reduction of tiredness and fatigue. High in protein. Protein contributes to the growth and maintenance of muscle mass. Formulated Supplementary Sports Food. This product is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise programme.
ELECTROLYTE BALANCE + MOVEMENT SUPPORT
IQ Move
White Chocolate Watermelon + Lime
3 g creatine · 150 mg potassium · 100 mg magnesium
THE PLUS: ELECTROLYTES
Made for moving. Walks, runs, gardens, grandkids.
Magnesium and potassium contribute to normal electrolyte balance. Potassium contributes to normal muscle function. High in protein. Protein contributes to the growth and maintenance of muscle mass. Formulated Supplementary Sports Food. This product is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise programme.
SKIN + IMMUNE SUPPORT
IQ Skin
White Chocolate Pistachio
3 g creatine · 3 g colostrum · 10 g collagen peptides
THE PLUS: COLOSTRUM + COLLAGEN
Feels like a treat. Works like a habit.
Zinc contributes to the maintenance of normal skin, hair and nails and to normal immune system function. Vitamin C contributes to normal collagen formation for the normal function of skin. High in protein. Protein contributes to the growth and maintenance of muscle mass. Formulated Supplementary Sports Food. This product is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise programme.
Every bar: 55 g. High in protein. Excellent source of fibre. Gluten free. Made in Australia.
Why CREA-IQ sells through.
More than creatine and protein.
Most creatine bars stop there. Every CREA-IQ bar adds one functional active, plus 10 to 12 g of fibre. A clear reason to buy, and a reason to buy the next flavour.
A shopper you already serve.
Adults 35 to 65, mostly women, already buying protein, collagen and magnesium. CREA-IQ adds one more reason to the basket.
Taste comes first.
Flavours worth craving. Fudge, cheesecake, Jaffa, pistachio. People choose them on purpose, which is what drives repeat purchase.
A system, not a single SKU.
Six bars, one base, one job each. Easy to block on shelf. Easy to cross-sell.
Honest, compliant labels.
Doses in grams on the front of every pack. Approved health statements only. Formulated Supplementary Sports Food under Standard 2.9.4.
Made in Australia, by Nuchev.
Produced in Victoria for Nuchev Limited, the ASX listed team behind Oli6, BioPractica, Brauer and Magnesium Diasporal.
We bring the customers to your shelf.
✓ Consumer launch campaign across paid social, search and retail media. [Weight to confirm.]
✓ Early launch waitlist with 20% off for every sign-up, building demand before stock lands.
✓ Sampling and tasting in store and at events. [Scope to confirm.]
✓ Staff education for pharmacy and practitioner teams: product guides, short training and a compliant claims sheet.
✓ Shelf ready trays and point of sale including shelf talkers and wobblers.
✓ Digital asset kit with pack shots, approved copy and listing content for your online store.
Trade snapshot
| Range | Six bars, 55 g each |
| Units per shelf ready tray | 12, one flavour per tray |
| Shelf life at dispatch | 18 months |
| Storage | Cool, dry place below 22°C |
| RRP | $5.99 each. 12 pack $65.00 |
| Minimum order | No minimum. Order in shelf ready trays of 12 |
| Trade pricing and margin | In the trade pack |
| Launch | Early 2027 |
How stocking works.
Taste the range
We send a tasting box and the trade pack with specs, pricing and terms.
Range it for launch
Lock in your launch order and your launch support plan with our team.
Questions retailers ask.
Who is CREA-IQ for?
Adults 35 to 65 who want everyday nutrition for the body they plan to keep using. Most are women. Most stay active doing everyday things, like walking, golf and swimming.
What is creatine?
Creatine is a compound your body makes and also gets from foods like meat and fish. It is permitted in Formulated Supplementary Sports Foods in Australia, up to 3 g a day, and every CREA-IQ bar has the full 3 g.
How is it classified?
Every bar is a Formulated Supplementary Sports Food under Standard 2.9.4 of the Food Standards Code, and carries the mandatory advisory statements.
When does it launch?
Early 2027. Join the waitlist and we will tell you first.
What is the minimum order?
There is no minimum order. Bars ship in shelf ready trays of 12, one flavour per tray.
Can I range it in New Zealand or overseas?
Yes. See our international distribution page, or tell us your market in the form.